ICO date: Presale - 20 March 2018 12:00:00 UTC - 10 April 2018 11:00:00 UTC

Public crowdsale - 17 April 2018 11:00:00 UTC - 8 May 2018 11:00:00 UTC

Ticker: ELI

Token type: ERC-20

Token price: 0,10 USD

Token allocation: 60 %

Presale: yes, the goal is to collect 16 000 000 USD (15 % bonus)

Country of registry: Slovenia - http://www.bizi.si/ELIGMA-D-O-O/

Supply:  500 000 000 ELI (fixed supply)

Accepted currency: ETH

Soft Cap: 4 000 000 USD

Hard Cap: 24,000,000 USD



Team: 4/5

Product: 4/5

Token use case: 3/5

Token sale: 3/4

Roadmap: 3/3

Community: 2/3

Hype: 2/3


  • Large market to disrupt with predicted strong growth in the future
  • Cooperation with BTC City
  • The first phase of the platform is already being tested, also a beta version of the mobile wallet and the POS system
  • A strong team with proven successful projects in the past
  • 6 strategic partnerships
  • Reasonable hard cap
  • Vesting period of 2 years


  • Whitepaper shows only the idea, not much from the technical side or platform architecture side
  • Crypto payments are enabled on the platform on Q1 2021 according to the roadmap
  • About one year of waiting until there will be the official release of the platform for broad public
  • 11 advisors receive 5% of all tokens
  • Wide range between the soft cap and hard cap
  • No individual caps


A platform for commerce with the goal being to save time that users spend on searching and purchasing products by utilizing artificial intelligence. It will advise users, which item to buy by taking into account item components, quality, price, shipping time and costs as well as other factors.


The project is focusing on several key trends and problems identified in traditional retail as well as online shopping and offer a set of previously impossible or unanticipated solutions to discover, purchase, track and resell items.  Eligma aims to become an AI-driven and blockchain-based platform that acts as a personal commerce agent.


There are about 22 technical developers in total working on the project. The team has solid representation in Sales, design, and marketing. A bit discouraging for investors may be that there are 11 advisors will receive 5% of all tokens.

Dejan Roljič - Founder & CEO - One of his latest successes was ABC Accelerator (which he founded), an accelerator dedicated to high-tech companies from the South and Central Eastern European regions with offices in Ljubljana, Silicon Valley, Munich, Kiev, and Sarajevo. As off today, ABC and Dejan invested in more than 80 startups from around the world. Dejan also co-owns a software development company with 120 employees. He also founded a 3D printing start-up and at the same time began investing in various innovative companies.


Matej Gregorčič - Co-Founder - He founded a marketing agency and took it from selling ideas in a shared office space to becoming one of the biggest event management agencies in Slovenia. Also, he is a CEO and Founder of Viberate - a platform that joins the entire live music ecosystem under one roof. It acts as IMDB for live music, where profiles are ranked according to their online popularity, based on daily updated social media stats, recent content, gig dates, and contacts.


Jože Mermal - Co-Founder - Since 1993 he has been successfully managing the BTC company (http://www.btc.si/en/about-us/) as the President of the Management Board. Based on his initiative, a BTC City-one of the largest business, shopping, entertainment, recreation and cultural centers in Europe was established. Spread over than 400,000 m2 it yearly attracts more than 20 million visitors. Under his management, BTC founded ABC Accelerator, Slovenian Science Foundation and the International management school IEDC Bled.

Alexander Danilov - Chief Technology Officer - More than 10 years of experience in IT and a solid knowledge in building web-services and development processes. He acquired most of his knowledge leading projects related to billing systems, data processing algorithms, user interface and APIs. He has, in particular, knowledge in software architecture design and development of high load services.

Boštjan Mrak - Lead Machine Learning Engineer - Machine learning engineer with a deep learning specialization and software development background. He also built a complete eCommerce system for one of the largest sports nutrition stores in Slovenia and has about 18 years of software development experience.



The platform is reaching into a segment where the volume of sales reached 2.3 trillion U.S. dollars in 2017 and is anticipated to double in the next four years (Statista, 2018). Online shopping is one of the most popular online activities worldwide. In 2016, retail e-commerce sales worldwide amounted to 1.86 trillion U.S. dollars and e-retail revenues are projected to grow to 4.48 trillion U.S. dollars in 2021 (Statista, 2017).

The BigCommerce survey revealed that 67 % of Millenials and 56 % of Gen Xers prefer to search and purchase on e-commerce sites rather than in a store. Both groups spend on average 6 hours shopping online per week. (BigCommerce, January 2018)

Preferences to buy in-store vs. online are different amongst different categories, but with every year the percentage of online sales is growing. The second-hand market has its own specifics but is also growing rapidly. Annual net revenue of eBay, currently the largest used goods marketplace, has grown by 7 % in 2017 and has reached almost 10 billion U.S. dollars.

Discovery will use a deep neural network-based product recommendation engine to find the best deals for products users are looking for. Eligma algorithm will also offer alternative solutions that match the users’ requirements so there will be no need to search for products in thousands of online sources anymore.  A single shopping cart and checkout process will suffice to complete purchases in multiple online stores at once and cryptocurrency payment gateway will enable users paying with cryptocurrencies, even if the online store they are buying from does not support them yet. Eligma will create a blockchain-tracked Digital Item Profile (DIP) for every item purchased through the platform, where users can store several records, including Proofs of Purchase. It will be stored on blockchain protected database - Implementation of a decentralized database that utilizes the InterPlanetary File System and is protected by the Ethereum network and its blockchain (sidechain).

Every DIP will be automatically written into the user’s inventory. In order for the user to have an overview of all the items in his household, he will also be able to manually add elsewhere purchased items. Within the inventory, users will be able to see the AI-predicted current and future item value. Eligma’s household trading agent will notify users when the best time to sell the product and automatically generate and publish listings on selected second-hand online stores 10 with a single click. Eligma will act as a trusted intermediary and ensure fairness of contractual terms or it can be managed by a smart contract.

Eligma will consolidate retailers in an integrated open-loop universal loyalty system and provide a simple and convenient user interface. There will be no need to register with a standalone loyalty program for each merchant and users will be able to redeem acquired ELI tokens with any other network member.

The team will develop a code scanning open source code to be used use within the Eligma mobile app or through the APIs implemented in any third party application. With it, users will be able to scan the barcode (EAN, UPC) or QR code of a product displayed in a physical store. The app will recognize the product using the existing Eligma`s database and provide users the exact description of the product and best ways to purchase the product.

Eligma will be in compliance with General Data Protection Regulation (GDPR) from its inception and user data privacy will be respected according to the required standards.

The project is already collaborating with BTC City which lies in Ljubljana, Slovenia and encompasses more than 10,000 brands, 3,000 companies, 450 stores and 70 bars and restaurants. It annually hosts over 20 million visitors. The first phase of the online platform is already developed and is currently operating in test mode. It already supports payments in some cryptocurrencies (BTC, BCH) and more will follow shortly. The platform is curated by the enterprise start-up BTC City and is enabling users to purchase products, offered by the offline retailers in the BTC City area.

Eligma’s main revenue stream will at first come from an affiliate program that is performance based. While Eligma will serve as a window to all the different online stores and marketplaces by merging them under one roof, the affiliation program will track the sales in stores, to which users will be redirected and Eligma will receive a commission on those purchases. This module is very popular amongst sellers since they benefit in terms of marketing, visibility, site visits and consequently higher sales. It enables additional marketing that is free until the purchase is actually made.

Also, there will be offered different advertising modules according to different posting places, sizes, frequencies, and durations. This feature will be payable with fiat currencies as well as more popular cryptocurrencies. When advertising will be compensated with ELI tokens, users will receive additional advertising rewards.

Token use case

Users will be able to earn loyalty tokens not only by performing certain actions on the platform, but also by making purchases at any other online or offline merchant, included in the program, or by simply buying them on an online exchange. The majority of platform features will be free but some of them could only be unlocked with ELI tokens. With the adoption of cryptocurrencies, ELI tokens will be used for purchases at all merchants involved in the platform´s loyalty program.

The main use case of the tokens could be categorized as:

  • Product hunt - When ordering a product hunt, a certain user’s balance of ELI tokens will be locked. If Eligma discovers a product that fulfills the user’s requirements, tokens will be released to Eligma and returned to the user otherwise.
  • Second-hand listings - Users will have the option to push an item in their inventory to all the second-hand online stores, connected to our platform. Eligma will require users to utilize ELI tokens to perform this service.
  • Escrow fees - When a seller creates a listing and selects Escrow service as a possible feature to complete the sale, he will be required to deposit ELI tokens for the service.
  • Decentralized Item Sale - When a seller and a buyer decide to complete an item sale in a decentralized way, they will have to deposit the amount of ELI tokens, equivalent to the item price, as a motivation to successfully fulfill contract obligations.
  • Advertising - ELI tokens can be utilized for advertisement space on the platform. • Other Eligma solutions ELI tokens will be used for other Eligma’s solutions in both the offline and online worlds. The first such solutions will be the POS systems and the marketplace for our partner company BTC City.
  • Purchasing selected items - Eligma will offer a limited amount of pre-selected items, which users will be able to buy with ELI tokens only.

Merchants will have a merchant account on the platform and with it the opportunity to reward their loyal customers. Few examples:

  • Every purchase is rewarded - When a customer purchases something, the merchant can give away ELI tokens as a “cashback” reward. This option is possible for either online or offline purchases. Merchant’s benefit: Growing sales
  • Backtrack rewarding - As the Eligma system is already gathering information about customers’ purchases,  a merchant will be able to decide he wants to reward everyone, who bought a certain product from him in the past. Merchant’s benefit: Better recognition and positioning, which result in better future sales.  
  • Product rewards - Merchant can announce that every purchase of a product during a time period will result in an ELI token reward for the customers. Merchant’s benefit: Better sales of a specific product he wants to promote or sell out.

Users can use the token as an incentive to be active on the platform:

  • Wishlists resulting in sales - When a created wishlist results in a direct sale, the user who published the wishlist will be rewarded with ELI tokens.  
  • Social media actions - When a social media share or post results in a direct sale, the user who created the post will be rewarded with ELI tokens. Users will be able to withdraw ELI tokens to their private Ethereum wallets or online exchanges and trade with them.

Cryptocurrencies are becoming more and more recognized amongst the wider population and are slowly stepping into the mainstream. According to research, credit cards remained the online shoppers’ preferred payment method worldwide in March 2017 and cryptocurrencies reached 3 %. This percentage is anticipated to increase, since the last research conducted in July and August 2017 in Germany already showed that 11.4 % of participants are expecting to use cryptocurrencies for conducting payments in the future. (Statista, 2017)

Token sale:

Totally a 60% of the whole fixed supply will be sold to the public. Tokens, not distributed in the presale phase, will be transferred to the next phase. Unsold tokens in the crowdsale phase will be transferred to a fund, dedicated to rewarding plans for Eligma platform users. If the equivalent value of all contributions will not reach the soft cap, all contributions will be returned to the contributors’ Ethereum addresses. All tokens will be distributed after the completion of the last phase and will be locked (non-transferable) for a short validation period.

Vesting periods for the tokens:

  • Tokens allocated to the team will have a vesting period of 2 years
  • Tokens allocated to the advisors will have a vesting period of 2 years
  • Tokens allocated to the future partners will have a vesting period of 3 years
  • Tokens allocated to the community and user growth will not have a vesting period.


The roadmap is extensive enough and shows the ambition of the developers and long-term commitment to the project.

First investment in the project was in September 2017 and it was 1.5M EUR. All the funds received in the ICO will be divided into three budgets: Development, Marketing, Scaling. Each will be 8 million USD.

First integrations for real-life testing in retail stores in the BTC City area will begin in March 2018. During this testing phase, there will be careful monitoring of the product and improvement where necessary. This testing phase will end in Q3 2018 and by then the plans are to have at least a 10 % coverage in the area. In April 2018, the launch of the beta version of the online platform-BTC marketplace is taking place, testing the platform through the summer of 2018 and then launch of a national marketing campaign in September 2018. The goal is to have the whole pilot product up and running at the beginning of 2019, with retail stores coverage of at least 30 % in the area. For some reason, the cryptocurrency payments will be enabled on the platform not sooner than Q1 2021.

Community, marketing

The platform was covered in Slovenian, Turkish and international media.

Their Medium blog has 10 readers. The Bitcointalk thread started on 1st March and has an active admin. Youtube channel has about 54 subscribers and three videos. On Linkedin, they are followed by more than 450 people. Telegram is most active of all social media and has a member base of 4800 people. Their Twitter account has 1743 followers. Their Facebook is followed by more than 130 000 people. The disproportion between the Twitter and Facebook follower base may be caused by that Facebook is more preferred social media in the region of Central Europe in comparison to Twitter.

All in all, we can categorize this project as low to mid hype right now. The social media which are most common for speculators in cryptocurrency are Telegram and Twitter. Eligma does not have large follower base on these social media.

Medium: https://medium.com/eligma-blog
Bitcointalk: https://bitcointalk.org/index.php?topic=3043993.0

Youtube: https://www.youtube.com/channel/UCfshAN27bKPe4f3uBIr7jjA

Linkedin: https://www.linkedin.com/company/eligma/

Telegram: https://t.me/eligma

Twitter: https://twitter.com/eligmacom

Facebook: https://www.facebook.com/eligmacom


Review of SOCIFI (GIF)

ICO date: March 26, 2018, till April 27, 2018

Soft Cap: 2,18 million USD

Hard Cap: 26.13 million USD

Token type: ERC20

Total supply: 5 000 000 000

Token base price: 0.00969635 USD

Accepted currency: ETH, BTC, LTC

Company Information: https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=296484999



  • Aims to disrupt a large and very potential market
  • Already established strong partnerships
  • Existing user base and proven business model
  • Vesting of the tokens
  • Karel Fillner in the Core team (he is a respected cryptocurrency influencer)
  • Pre-sale has an individual cap of 20 000 USD
  • A strong team with proved achievements
  • The hard cap is reasonably high


  • Almost 12x difference between the soft cap and the hard cap
  • No reputable 3rd party smart contract verification
  • For some investors, the large total supply might be discouraging
  • The vesting period is short (12 months), all tokens will be released the team will deliver the final product (Q4 2019) - although most of the tokens should be used for the development of the platform
  • The technical whitepaper about migration from centralized to the decentralized solution is announced to be released on Q2 2019
  • The project relies strongly on Ethereum sharding solution to be fully released and functional



SOCIFI is a well-established operating Sponsored Data Marketplace provided WiFi connection in over 67 countries. Data can be sponsored by big brands such as Coca-Cola, Pepsi, Fanta, Microsoft, Uber as well as local brands. More than 51 million end-users enjoyed free data thanks to their solution. Users interact with the sponsored content. SOCIFI Ltd. has been established as spinoff of digital agency PositiveZero.co.uk (www.positivezero.co.uk)


Sidney Zdenek Hornych -  CEO - Responsible for strategic company goals.

In 2003 he established a software house called DPG Invent focused on developing ticketing systems for enterprise customers & governmental agencies (clients such as Ministry of Foreign Affairs, Ministry of Regional Development, University of Chemistry and Technology). The company is now fully independent on him.

In 2006, a digital agency PositiveZero.co.uk was established by Sidney in London, UK. PositiveZero.co.uk helped to successfully pass digital challenges for companies such as Microsoft, Heineken, L’Oréal, P&G, GSK, Škoda Auto, WMC Grey, McCann, BBDO and many other large companies.


Tomas Silny - Chief Visionary Officer and Co-founder -  His responsibility in the company is product vision and development. He is a multidisciplinary expert with a blend of experience in user experience/interface design (UX/UI), marketing, project management and software development. He was a creative director for more than 11 years in company PositiveZero.co.uk. Also, he was a jury member of Awwwards.com and worked as Freelance Designer (Art director, Animator).


Karel Fillner - He is the “Czech Bitcoin Jesus”. He has been enlightening the public in the Czech Republic about cryptocurrencies via his popular blog http://btctip.cz/. He also used to be in charge of cointelegraph https://www.cointelegraph.cz/, a Czech version of cointelegraph.com. He gave lectures to wide audiences as well as to experts at conferences. Among many other clients, he also consulted for WBTC https://www.wbtcb.com/. In addition, Karel is a Board Member of Parallel Polis – Institute of CryptoAnarchy. His main role in the SOCIFI project is to support it through its token generation event.

There are 9 core developers working on building this platform.




The more the platform is used the fewer tokens will be circulating in a free market while more tokens will be used as discount vouchers for active publishers thus incentivizing further adoption. The value of the token hence increases with the adoption which in turn drives more adoption.

SOCIFI has tested its Proof of Concepts (PoC’s) on tens of thousands of WiFi networks across the globe. The success of our solution attracted global Venture Capital investors Rockaway Capital (www.rockawaycapital.com) and Keiretsu Forum CEE (www.keiretsuforum.eu). Keiretsu Forum is one of the largest angel networks with more than 50 chapters worldwide. Rockaway Capital is a leading investment company in Europe with offices in Prague, San Francisco, and Sao Paulo. Notable to mention is also that SOCIFI help to protect citizens in the USA since Q4 2015 through CAP (http://www.socifi.com/en-GB/blog/fema-socifi-wifi-emergency-messaging-north-american-government-webinar).

Other partnerships include icomera (www.icomera.com), the world’s leading provider of wireless internet connectivity and application platforms for passenger transport, the strategic partnership with GEMA / Mobility MEA (www.gemamea.com) that introduces SOCIFI's Sponsored Data solution to the Telco's industry, technological partnerships with Cisco Meraki and Xirrus (www.xirrus.com), a Solution Partner of Cisco Systems (www.cisco.com) and development partnership with Tata Communication (www.tatacommunications.com).

Their solution has been used by corporate giants such as Microsoft, Coca-Cola and Uber and others. For a more detailed overview of our cooperation with these companies please see the Achievements section of the WP. (https://drive.google.com/file/d/0B16wHRja8doNNVhWRElYRmxKWkk/view)

The potential of the mobile data market is growing every year as both the usage of mobile data and global digital advertising revenue are rising in tandem.

(whitepaper, page 15)

There are a few competitors in this industry so far with a different approach. But it can be assumed that the competition in this field will be growing in the coming years. Solutions of SOCIFI are not focused on subscribers engagement on daily basis at all. The second key difference is non-existence of an open Marketplace where any approved Sponsor/Advertiser can join and target its audience.
Examples of the competition are:

The Data Perks by AT&T and Aquto (www.aquto.com) and the WowBox by Telenor. (https://play.google.com).

The funds from the ICO will be used in this proportion:


Token use case:

Using blockchain for all the transactions will lower the operational costs, increase the speed of transactions, creates open transparent and fair marketplace, democratizes value distribution and narrow the relationship between advertisers, network providers, and subscribers. The GIF tokens will be the platform’s currency of choice.

GIF represents the value of sponsorship (data/reward gifts) and the tool that advertisers (sponsors) can use to obtain media space and/or SOCIFI products and services, and which will be used to transform the reward to end-users (subscribers) and peer to peer data gifting (one user can send a specific amount of data to another as a gift).


Token metrics:

Token will be allocated by the smart contract: https://github.com/socifi/gif-token.

The security of the contract should be achieved by bug bounty.

61% will be sold in the TGE and 39% will remain with SOCIFI. The goal of the TGE is to raise 26 127 734 USD. Of those 61% tokens, 24.5% will be sold with 35% discount in pre-sale (locking period for those GIF Tokens will be 6 months after the end of the TGE).

The tokens that are allocated to Ops and the foundation will be vested over 12 months after token generation event:

  • 5% of GIF (27,500,000 GIF) = 1 month after the end of the TGE
  • 20% of GIF (110,000,000 GIF) = 6 months after the end of the TGE
  • 30% of GIF (165,000,000 GIF) = 9 months after the end of the TGE
  • 45% of GIF (247,500,000 GIF) = 12 months after the end of the TGE

Tokens for the team will be vested as follows:

  • 30% of GIF (90,000,000 GIF) = 9 months after the end of the TGE
  • 50% of GIF (150,000,000 GIF) =12 months after the end of the TGE

These tokens will be used for Marketplace & Reward Engine, Marketing, Brand Awareness & Market Kickstart and overall operating cost.

GIF Tokens allocated to Pre-sale or Crowd sale, which will not be sold, will be airdropped.



The roadmap is extensive enough and describes the ambition of the project up to Q4 2019 when the  Launch of Decentralized & Open Sourced SES Marketplace running on the smart contract blockchain technology.

Other interesting milestones on the roadmap are:

Q2 2018 - The Private Beta testing with a limited number of users with a cap of 5,000 early adopters

Q3 2018 - Enhancement to user Interface based on initial beta group testing. Launching open beta and public operation. Launching marketing campaign and user acquisition promotion to reach out to as many potential subscribers as possible.

Q4 2018 -  Marketplace scalability, End-users acquisition, Open marketplace to all approved advertisers (sponsors), GIF airdropping start

Q1 2019 - Transaction logging, Completion of GIF wallet to store tokens, Releasing of an example of white-labeled app for WiFi connectivity. Availability for any WiFi provider/publisher.

Q2 2019 - Technical White Paper for the transition from a centralized solution to a decentralized application.

Community, marketing:

Telegram: https://t.me/joinchat/GsR_DUm_PvPNevdthIeCgw about 1050 members

Twitter: https://twitter.com/SOCIFI 8180 followers

Facebook: https://www.facebook.com/SOCIFI/ 19130 subscribers

Youtube: https://www.youtube.com/channel/UCCjFNUfrJzejOSRX7LQCesQ/feed 250 subscribers

Linkedin: https://www.linkedin.com/company/socifi/ 270 followers

Medium: https://medium.com/socifi-gif there are about 2 articles per month on average since November 2017, but they are addressing a variety of subjects like security, bounties, vision of the project, press releases and ICO (TGE) description

The project seems more low profile in the hype rate when we compare the activity on the Telegram compared to Facebook or Twitter. The project should also try to build a SubReddit to try to encourage a more engaged discussion with the community.

Data exchange projects

In this article, we will take a closer look at projects that specializes in data exchange. Data exchange is the process of taking data structured under a source schema and transforming it into data structured under a target schema so that the target data is an accurate representation of the source data. Data exchange allows data to be shared between different computer programs. Projects in this article aim to disrupt mainly consumer data exchange and handling.

1) Pillar project, www.pillarpoject.io



ICO: 15.7-17.7.2017

Raised: 113,674 ETH or $21.21M based on the value of eth at the ICO closing - they sold less than ½ of the hard cap (52.8M at that time)

Type of token: erc20

Source: http://www.the-blockchain.com/2017/07/24/pillar-token-sale-raises-21-million-personal-data-locker/

About: Pillar project focuses on pillar data locker, a multichain wallet that can store all important data, information of users at one spot. That means personal data, blockchain data, login data.

From their wp: “The Pillar wallet is our solution. It will be a consumer product that looks very much like today’s digital wallets, but it is just the very beginning of the personal data locker. We will transform the wallet experience from something you use occasionally to trade currencies to something you use most of the time as you go about your day.”

Roadmap: https://pillarproject.io/wallet/ so far they are still at phase1 (wallet for erc20 tokens)

GDPR compliance: they claim yes (https://pillarproject.io/gdpr/)

  • They want to solve multiple problems within one wallet (tool)
  • Their WP is very vague with very brave claims like “world’s best open-source multi-chain wallet”
  • No real exchanges, low volume for a project of this age
  • No working product yet despite being the oldest of the projects
  • David Siegel as CEO - they portrait him as “blockchain superstar” (taken from their tweet) thus creating a personality cult which is not healthy


2) Datum, www.datum.org

Link to whitepaper

ICO: 29.10.2017-29.11.2017

Raised:$7,265,655 or 15794 ETH (source: https://pbs.twimg.com/media/DP3LV6SU8AAr1WY.jpg:large)

Type of token: erc20

About: “The Datum network allows anyone to store structured data securely in a decentralized way on a smart contract blockchain. The DAT smart token enables optional selling and buying of stored data while enforcing data usage rules as set by the data owner.”  (from their WP)

It is a blockchain based marketplace and data management system that aims to turn data into secure, tradeable commodity. You can store the data and sell it using its marketplace.

Additional info: https://steemit.com/crypto/@dan90/datum-ico-review

GDPR compliance: https://blog.datum.org/what-does-gdpr-mean-for-you-f3ad8f3014f0 (they don’t claim how it will affect datum platform)

  • They have a partial product already https://app.datum.org
  • Live dashboard https://dashboard.datum.org
  • Exchanges (Kucoin, okex, huobi)
  • No analytics - in their roadmap they mention at in the year 2021
  • Unrealistic expectations in wp (“At the 5-year milestone we plan to reach over 300M users in over 45 countries - from WP”)
  • Pseudonymization - they don’t deal with privacy/anonymity issues at all in WP besides having a user permissioned system (user allows who can access his/her data)
  • So far they seem to be selling just emails to other ICO projects


3) Datawallet www.datawallet.com

Link to whitepaper

ICO (public) : 5.2.2017-6.2.2017

Raised: $40M (source: https://medium.com/datawallet-blog/datawallet-closes-40-million-token-sale-e45787694114)

Type of token: erc20

About: “Datawallet is a decentralized data exchange that allows users to put the data they create online into one unified profile, and share it with interested companies in return for the cryptocurrency.” (from their website)

It is a C2B data marketplace. It claims to overcome the “silo problem” which is combining the data from multiple sources. Besides selling the data, users are promised the Datawallet App store, an AI services platform. It should be basically a marketplace for algorithms which should further help with f.e. Personalization services (suggesting right music, etc).

Additional info: https://cryptobriefing.com/datawallet-ico-review-dxt-token-analysis/

GDPR: not mentioned at all

Datawallet UVP: https://medium.com/datawallet-blog/the-datawallet-difference-7927838477d3

  • They have an app already https://app.datawallet.com and claim to have ecosystem ready
  • AI-driven marketplace (Datawallet App store)
  • No exchanges besides IDEX
  • No analytics - but data wallet app store might offset that
  • WP awful and unreadable, no clear business case
  • Pseudonymization - they don’t deal with user anonymity too (if users decide to sell their data)

Datawallet takedown: https://cryptovest.com/reviews/datawallet-ico-needs-to-answer-7-questions-before-they-get-my-money/


4) Pikciochain https://pikciochain.com/en/

ICO: ongoing, so far raised 11561 ETH

Type of token: Neo-ep-5


GDPR: mentioned in WP

About: “Pikcio has been designed to store, secure, verify and certify data while ensuring the data source retains full control of their information at all times. Pikcio lets the user choose how to share their data, who to share it with, while also providing them with the opportunity to be paid for its use.” (from their WP)

Pikciochain consists of 2 services: Pickiome serves to collect user data and Pikciopro lets companies offer or use services based on their customers' data permissions and certification. It also acts as a portal to Pikcio marketplace where data can be bought and sold.

Pikcio claims Pickiome is a safer solution because “each PikcioMe application works as the server for its registered user and, if permission is given, can act as the server for other users. It is this decentralized server infrastructure that puts individuals in control of their data and, because there is no centralized data storage, means that Pikcio is much more secure than alternatives.” (from their WP)


5) Dock.io https://dock.io/

Token Type: erc20

About: Dock.io is a decentralized app that aims to create a personal profile where all the data will be in possession of the user of the app. The main goal of the founders is connecting the internet in an open protocol, allowing users to connect their experiences across the web, transferring data and value from app to app. Also, users, data could not be used against his will for various marketing or social research.

ICO: was in February 2018, they raised their hard cap 20 000 000 USD


GDPR: not mentioned in WP

  • They have already a product to test
  • Partnerships with companies (biggest one has about 12 million users)
  • The roadmap is very short-sighted for now
  • Pseudonymous
  • No analytics
  • More information here


6) Ocean protocol https://oceanprotocol.com/

Token type: Own wallet

About: The Ocean Protocol is an ecosystem composed of data assets and services, where assets are represented by data and algorithms, and services are represented by integration, processing and persistence mechanisms.

ICO: on 7th of March, they intend to raise 22 300 000 USD, but they already raised some money on pre-launch round and seed round.


GDPR: mentioned in WP

  • Building a protocol instead just a Dapp or platform
  • Interesting partnerships
  • No analytics
  • Possibly also not fully anonymous
  • Network launch Q1 2019
  • More information about Ocean Protocol can be found here


7) Biotron www.biotron.io

ICO on 20th of March, they aim to raise 35 000 000 EUR

Token type: During the ITE, BTRN are created as ERC-20 cryptographic tokens on the Ethereum (ETH) protocol. After the ITE and once the Biotron Blockchain is launched, the ERC-20 based BTRN will be replaced by the final proprietary BTRN.


About: “Biotron is building a user-permissioned and revenue sharing data analytics platform. User data is collected, analyzed, and saved in a set of analyses, which are then available for purchase

by interested parties. A smart contract is created ensuring that accrued revenue is distributed among participating users in the purchased analysis, leaving Biotron its commission. We provide the most accurate user analytics to help organizations make timely and correct decisions while benefiting from blockchain transparency.”

Biotron has a different approach to the problem of personal data monetization. Instead of allowing users to sell their data as they wish, it will allow users to have their data added to datasets and will create analytics on top of it and provide that to the customer in form of insights..

GDPR: mentioned in WP

  • Different and unique approach among data marketplace companies
  • Analytics for end business customers - added value
  • Full anonymization - biotron won’t share datasets just insights
  • It will require a huge user acquisition in order to create meaningful insights with value for companies compared to other data marketplace companies which don’t rely that much on user acquisition and can work effectively even with the smaller number of active users
  • More information about Biotron can be found here